TRIGGER
Comment keyword
Start when a comment matches a keyword you configure.
Automation
Turn comments into conversations.
Build keyword-triggered comment, DM and story workflows while keeping every step visible and under your control.
Workflow
Comment → DM · “price”
Completed
- TriggerComment · “price”01
- DelayRandomized02
- Public ReplyVariant 3 of 1003
- Follow GateVerified04
- Send DMButtons + link05
- Tag LeadLead · price06
Automation completed
Example workflow shown for demonstration.
Triggers
Three ways an automation starts.
TRIGGER
DM keyword
Start when an eligible incoming message matches a configured keyword.
TRIGGER
Story reply
Start from eligible replies to your story.
Building blocks
Every step is a node you control.
Randomized delay
Add configurable time between automated actions.
Public reply variants
Rotate between configured reply variations.
Follow gate
Add a conditional step when supported by your workflow.
DM with buttons
Create structured message steps with supported actions.
Lead tags
Apply internal tags to help organize conversations.
Optional AI step
Use an optional AI-assisted step only when explicitly enabled.
Safeguards
Built to help you run more controlled workflows.
These are product-level checks that run before and during an automation. They help you catch risky configurations early — they are not a guarantee of platform compliance.
Platform rules and API behavior may change. XO Engine does not guarantee that every configured workflow will always be permitted by Instagram.
Spam-risk checks
Each automation is reviewed for risky patterns before it goes live, such as very broad triggers or unusually long messages.
Randomized delays
Configurable pauses between actions so automated steps are not sent at a fixed, instant interval.
Messaging-window awareness
Follow-up messages are scheduled with the platform's messaging window in mind rather than sent blindly.
Blocked words / unsafe URL checks
Message text is checked against your blocked-word list, and raw URLs are flagged in favour of structured link buttons.
Know what each automation is doing.
Each automation reports how often it ran, how many runs completed, how long a run takes and its current risk status — so you can pause, duplicate or adjust it based on what actually happened.
Runs
350
Completion rate
61.7%
Average runtime
2 min
Risk status
Low
Latest run
- 14:02:11Trigger matched · comment “price”
- 14:02:53Delay · 42s
- 14:02:54Public reply sent · variant 3
- 14:03:20Follow verified
- 14:03:21DM delivered
- 14:03:21Tagged · Lead · price
Example data shown for demonstration.
Build your first workflow.
Start with one trigger and one reply, then add steps as you go.