Automation
Turn comments, DMs and story replies into controlled workflows.
XO Engine
One engine.
Every workflow.
Automate conversations, schedule content, understand your audience and manage your Instagram workflow from one place.
- Official Instagram APIs
- You control every automation
- Your data powers your analytics
XOEngine
Built on official Instagram APIs
Platform
Everything you need to grow your Instagram workflow.
Scheduling
Plan reels, images, carousels and stories around your publishing calendar.
Analytics
Understand what performs, when your audience responds and what to improve next.
AI Recommendations
Turn account performance into practical recommendations.
Multi-account workspace
Manage multiple eligible Instagram professional accounts from one workspace.
Lead & conversation tools
Keep important conversations organized without losing context.
Analytics
Your whole account, at a glance.
Reach, engagement, followers and profile activity — with the trend that explains them.
@yourbrand
Connected · Instagram Professional
Reach
0
+42%
Engagement
0.0%
+0.6 pt
Followers
0
+1,240
Profile activity
0
-8%
Reach over time
ReachEngagement
Sample data shown for demonstration
How it works
Get started in three simple steps.
01
Connect your account
Connect an eligible Instagram professional account using Meta's official login flow.
02
Configure your workflow
Choose triggers, actions, publishing options and safeguards.
03
Measure and improve
Use your own account data to understand performance and refine your workflow.
Instagram Integration
Built on official Instagram APIs.
XO Engine connects to Instagram through Meta's official APIs and only requests permissions required by the features you choose to use.
See Instagram IntegrationInstagram
XO
XO EngineProfile
Comments
Messages
Insights
Publishing
Security & Privacy
Built for a safer, more transparent workflow.
Official APIs
Connections use supported platform integrations.
You stay in control
Automations only run based on workflows you configure.
Privacy-first
Keep data access tied to features you choose to enable.
Platform safeguards
Use product safeguards designed to reduce unwanted automation behavior.
Ready to build your Instagram workflow?
Start with your account and configure only the tools you need.