Analytics

Numbers that tell you what to post next.

Understand performance from your own account data and turn it into practical recommendations.

  1. Raw account data
  2. Analysis
  3. Recommendation

Best time to post

Reach by weekday × hour

06
09
12
15
18
21
00
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Darker cells indicate higher average reach in your recent posting history.

Post score

Reel · “Agent era has started”

79
Reach score82
Watch score64
Quality score91

Recommended next action

Example data shown for demonstration.

Overview

The last 7 days, at a glance.

The dashboard opens on a compact set of 7-day signals for your connected account, so you can see within seconds whether things are moving.

Reach

312.4K

+42%

Views

1.1M

+18%

Saves

4,820

+9%

Profile visits

6,100

-8%

DM starts

1,240

+27%

Follower growth

+2,310

7 days

Example data shown for demonstration.

Your data

Built from your data, not industry averages.

A score for every post

Compare content using performance signals from your own account.

Best time to publish

Identify stronger publishing windows from your recent performance.

Format breakdown

Compare reels, images, carousels and stories where data is available.

Audience demographics

Understand available audience breakdowns provided by the platform.

Automation funnel

See how configured workflows move from trigger to outcome.

Growth & stories

Track available growth and story performance signals.

Recommendations

Ranked advice, with the evidence attached.

XO Engine looks for patterns in your own account — publishing windows, formats, automation outcomes — and turns each one into a ranked recommendation. Every recommendation shows the numbers it was computed from.

Illustrative recommendations, based on real recommendation types.

01

Best publishing time: Monday

Your recent Monday evening posts performed above your account's recent baseline.

02

Your automation conversion improved

Recent workflows generated a higher completion rate compared with your previous account baseline.

Competitor tracking

Compare selected public account signals where supported.

Ask your data in plain language

Explore your own analytics through a simpler question-and-answer interface when enabled.

Turn account data into your next action.

Connect an Instagram professional account and see your first recommendations from your own numbers.